These lovely lillies are called Monte Negro - in real life they are darker and more burgundy than they appear in the photos.
Where I usually think that more scent is better in cut flowers, I do find that the exception is in lilies - what is wonderfully evocative in a garden, sweet scent drifting across the flower beds - can in a house, particularly if it is warm, become overpoweringly cloying. In the cutting beds I grow my lilies for colour and shape not scent.
The lilies have been particularly good this year - mainly because I did resist cutting most of them last year to give the bulbs a chance to bulk up - now they are being cut it is important to only take 2/3 of each stem, leaving the remainder to deliver nutrients back into the bulb for next year. The result is tall thick stems with up to 15 flowers on each - with Monte negro it only takes 3 stems to make a massive bunch.