Tuesday, June 26, 2007
When to cut flowers - daisy types
Today I had a meeting with a bride who is going to be getting married in Scotland in August but who lives in New York. She was wanting wild looking flowers for her wedding but was worried that they would droop and die within the day.
It turns out that she regularly buys flowers from a New York Farmers Market and they are all dead within a couple of days. She thinks it is the type of flower and inevitable.
This really shouldn't happen and that it does is a big problem for me.
My biggest problem in the business is getting people to trust that flowers picked from a garden will last. I guarantee that all but a few varieties (sweetpeas, lilac for example) will last more or less a week, many last longer.
Garden flowers won't last as long as an irradiated carnation but then again do you really want flowers hanging around so long that you have to dust them? They certainly do not die within a couple of days.
I think that part of the problem is that people remember their own clammy hand childhood attempts to pick flowers - the slightly bent bunch presented to Mums after a walk in the country.
It is also something not helped by the magazines - the recent feature in Country Living Magazine on the flowers sold by Wiggly Wigglers is an example.
Now Wiggly Wigglers is a reputable company - they will not be sending over-ripe flowers through the post but the photo shows them proudly displaying a bunch with cosmos flowers in it that have been pollinated and should be in the bin, not in a bouquet. The photo must have been a last minute set up.
Perhaps this seems petty - it is a very pretty photo but it gives people the wrong idea about when flowers should be cut for the house and they won't have good results. I don't think it is good for Wiggly Wigglers either as it presumably misrepresents their product, but then control of the photos after the shoot is very difficult.
Anyway I thought that I would put in a couple of photos of the chrysanthemum "Duro" a lovely small cerise flower that sees me through the early June gap.
The top photo is exactly right - the central boss is tight and flat with only the very outer edge of the yellow showing pollen.
The one at the bottom shows the fluffy pollinated bit halfway up the yellow - this is too far gone, the bees have been at it and all that flower want to do now is curl up and become a seedhead.
The top flower will last 7-10 days away from direct sunlight - the bottom one would do well to stagger through 2!