This week Sally and I have been getting our fingers out and buzzing all over the place to let people know we are here. It is something we should have done 3 weeks ago.
When I began to sell from the house 2 years ago we had a very specific group of people who came each week - we were on the routine run between the Friday farmshop at France Farm and Killearn jumping beans. They were largely people that I knew socially through toddler groups and their friends.
A couple of weeks ago I began to notice that we no longer get this 11 am rush, so on Friday Sally and I sat down to think about the whys and wherefores, going through all the ex-11 am regulars. Some now come later on the way back from the afternoon school run - their children have simply outgrown toddlerhood. Others have returned to full time work and are not about at all on a Friday. Some have extended their maternity leaves, or returned to college, or taken up some arty non-paying job, they are down a wage and without cash to spend on flowers except for special occasions.
It all made me realise that I have been too complacent - we are always generally busy so I haven't been thinking about who our customers are and how we can continue to get them coming back. We have done a big effort on leafleting neighbouring villages to recruit a new generation of those toddler Mums and have our thinking caps on about how we can be more convenient for the rest.
I am very bad at this sort of thing, so it is a good job that I have Sally working with me. I would be the man with the better designed mousetrap waiting for people to beat a path to the door.