Cherry Menlove from Tales from Pixie Wood has done a post about the PR fiasco that is the Sainsbury's Anya Hindmarsh "This is not a Plastic Bag". Read about it here.
I had held back from commenting on this as it could be interpreted as an attack on a competitor but Cherry's post has given me courage!
The bag seems to me to be a failure on all counts - it was given the kind of gimmicky pre-launch hype that turned it from being a useful object into a fashiony "must have" object that will be discarded as soon as it ceases to be fashionable. It seems to be a really bad design in terms of a carry it in your handbag as it is too big to scrunch up - see Jane Perrone's verdict on this aspect of it here and then here. So as soon as the "see me with my Hindmarsh bag" moment is over it will be discarded. Finally and most importantly it is manufactured in factories where there are severe doubts about working conditions (and here
It is all such a travesty - something that should have been positive - encouraging people not to take a plastic bag at the supermarket - has just been done so badly because people have been blinded by fashiony types and celebrity pre-launches. Am I the only one that actually thinks it is a very unattractive bag anyway? - I like a lot of Hindmarsh's designs but not this
However all is not lost - there are a lot of great bags out there - as well as my bag that folds up into its pocket there are lovely totes at Cherry's and Samanthas which would scrunch up nicely into a handbag. They may be a bit more expensive than the Hindmarsh bag but they are made with love and care in Britain, won't date, are actually designed to work and will last for years and years. Unlike the latest "must have" they are proper "limited editions" and will get people asking you where you got them. Cheapest is usually not best (or cheapest) in the long run.